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| Hollywood Bowl |
| Summer Home of the Los Angeles Philharmonic |
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| About the Organization |
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| Since its opening in 1922, the historic Hollywood Bowl, and its immediately recognizable sound shell, have played host to outdoor summer concerts of jazz, ethnic, classical, patriotic, rock and popular music, and has seen had the world's greatest and most popular performers grace its stage. Basket lunches under the stars and fireworks have long made the Bowl a popular site for summer nights out in the comfortable Southern California air. The Bowl itself is part of the Los Angeles Philharmonic organization, where the Phil also makes this venue its summer home. |
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| Website Project |
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| To help cultivate a larger audience base, enhance its ticket sales ability, and to create a new platform for marketing, the Los Angeles Philharmonic/Hollywood Bowl recognized the need for a professional website where only a very basic site existed. The Philharmonic also had the need to have a Hollywood Bowl site fully integrated, and co-branded in some manner with a seperate Los Angeles Philharmonic site for seperate marketing of indoor concert hall-performances. |
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| Concentric Design worked as project management over a one-year long design process, and served not only as the the direction for a programming team, database designers, and graphic artists, but as the liaison between the IT groups and corporate executives, assuring organizational needs were being achieved in the desired manner. |
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| Concentric Design defined the project scope, budget and timeline, drove the marketing/art model toward the targeted audience, and defined the site menu structure/logical site mapping and hierarchy for an extensive amount of text, graphic and multimedia site content. |
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| Concentric Design also interfaced with over twenty seperate Philharmonic departments in defining, creating, and assembling site content, and in clarifying offline corporate policies, procedures, and mission statements for online publication. |
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| Additional Project Services |
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| Additional services provided by Concentric Design included: |
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- Copywriting and content editing
- Art and photo scanning/prep
- Database population (800+ photos, 2000+ articles)
- Copyright, licensing, content compliance
- Arrangement of site sponsorships
- Creation of users manual
- On-going site & database maintenance
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| Results |
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- Doubled online revenue vs. previous site
- Site became primary information source for the Bowl
- Defined industry "standard" for professional concert venues, similarities of which are now seen widely
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| Today |
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| While the artistic style of the Hollywood Bowl site has since been modified according to later season needs, the long-range vision and planning of Concentric Design while in the initial project design stages has enabled smooth site transitions and upgrades. The extensive content and database-oriented approach overseen by Concentric Design remains the backbone of today's, and tomorrow's Hollywood Bowl site. |
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Home Page |
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Music & Musicians Overview |
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History of the Hollywood Bowl |
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Bowl Museum |
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